Flower Delivery Willesden Privacy Policy

Our Commitment to Your Privacy

At Flower Delivery Willesden, we value your trust and are dedicated to safeguarding your personal data. This Privacy Policy outlines our approach to handling personal information collected in connection with orders placed from Willesden and the surrounding districts. We ensure that all data processing activities are in strict compliance with the General Data Protection Regulation (GDPR) and applicable UK data protection laws.

Scope of This Policy

This Privacy Policy applies to all customers who place orders with Flower Delivery Willesden, specifically those in Willesden and adjacent areas. It covers all interactions where we collect, use, store, and process your personal data for the purpose of fulfilling flower delivery orders and related customer service.

What Data We Collect

In order to provide our flower delivery services, we may collect the following types of data:

• Identity Data: Your name (customer and, if provided, recipient), title, and contact preferences.
• Contact Data: Delivery address, billing address, postcode, and phone number if provided during ordering.
• Order Data: Details of your flower order, delivery instructions, special requests, and transaction information.
• Payment Data: Limited payment details (we do not store full payment card numbers; payments are processed via secure third-party payment processors).
• Technical Data: IP address, browser type, device information, and cookies if you place your order online.
• Correspondence Data: Records of communications with us regarding your order or customer support queries.

Lawful Basis for Processing Your Data

We collect and process your personal data based on lawful grounds as laid out by the GDPR, including:

• Contractual Necessity: Processing your data is required to fulfill your order and deliver services as requested (e.g., arranging and delivering flowers).
• Legal Obligations: We may retain certain transactional and payment records as required by UK law, including accounting regulations.
• Legitimate Interests: To enhance and streamline customer experience, prevent fraud, deal with customer complaints, and improve our services, provided your rights and freedoms are not overridden.
• Consent: For marketing communications, we request your explicit consent. You may withdraw this consent at any time.

How We Use Your Information

Your personal information is used exclusively for:

• Processing and fulfilling your flower delivery order.
• Communicating order status and responding to customer support requests.
• Managing payments and preventing fraud.
• Improving our website, products, and services through analytics (using anonymised or aggregated data where possible).
• Complying with legal and regulatory requirements.
• Sending you marketing communications only if you have opted in.

Retention of Your Data

We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for the purpose of satisfying any legal, accounting, or reporting requirements. For example:

• Order and transaction information: Held for a minimum of six years after the end of the financial year in which the transaction took place, in line with HMRC guidelines.
• Customer service communications: Typically retained for up to 12 months following closure of the enquiry or complaint for quality assurance and training.
• Marketing preferences: Maintained until you opt out or withdraw consent.

Once the required retention period has elapsed, your data will be securely deleted or anonymised.

Our Data Processors

To deliver our services effectively, we may share specific data with trusted third-party service providers who act as data processors on our behalf. These may include:

• Payment gateways: To securely process credit/debit card transactions. Card details are not stored by Flower Delivery Willesden.
• IT service providers: For website hosting, system maintenance, and IT infrastructure services.
• Delivery partners: Where necessary, to complete flower deliveries.
• Professional advisors: Such as accountants or legal consultants, for compliance and business purposes.

All third parties are obligated under contract to process your data only for the purposes specified and in line with GDPR requirements, and to maintain robust security standards.

Your Rights Under GDPR

As a data subject, you have several rights in relation to your personal data:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request corrections to any inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data where there is no longer a legitimate reason for its processing.
• Right to Restrict Processing: Ask us to restrict processing where you have contested the accuracy or lawfulness of processing.
• Right to Data Portability: Request that your data is provided to you or a third party in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw this at any time.

To exercise your rights, you may contact us using the contact details provided on our website or at the point of sale.

If you believe we have not complied with your data protection rights, you also have a right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK.

Keeping Your Data Secure

We take the security of your personal data seriously and implement technical and organisational measures to protect it against unauthorised access, misuse, loss, or destruction. This includes encrypted connections, access controls, and regular security reviews of our platforms and processing partners.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations, or best practices. The latest version will always be available on our website. We encourage you to review this policy periodically to stay informed about how we protect your data.

Contacting Flower Delivery Willesden

If you have any questions or require further information regarding this Privacy Policy or how we handle your data, please use the contact form or address provided on our website. Our team is happy to assist you with any queries or requests related to your personal data.